Managing user access in Google Analytics is an essential administrative task that ensures team members or stakeholders have the appropriate permissions they need while protecting the integrity of your data. Follow this straightforward 9-step guide to add a user to your Google Analytics account.
Note: Ensure you have Administrator access to the Google Analytics account before proceeding.
Step-by-Step Instructions
1. Navigate to Google Analytics

Go to Google Analytics and sign in using the email address associated with your Google account.
2. Click โAdminโ

Once on the Google Analytics dashboard, locate the Admin button in the bottom-left corner of the screen. It is represented by a gear icon. Click it to access administrative settings.
3. Click โAccount Access Managementโ

Under the Account column (the first column on the left), find and click on Account Access Management. This is where youโll manage user permissions for the account.
4. Click the Add Button

In the Account Access Management section, locate the blue Add button (a circle with a plus symbol) in the top right corner. Click it to open the dropdown menu.
5. Select โAdd Usersโ

From the dropdown menu, select Add Users. A new panel will appear, allowing you to input the details of the new user.
6. Click the โEnter Email Addressesโ Field

In the panel, click on the Enter email addresses field. This is where youโll type the email address of the user you want to grant access to.
7. Type the Userโs Email Address
Enter the email address associated with the userโs Google account. Double-check for accuracy to avoid issues with the invitation.
8. Choose a Role

Select the appropriate role for the user from the available options:
- Viewer: View reports and dashboards but cannot make changes.
- Analyst: Create and share assets like dashboards but cannot edit account settings.
- Editor: Edit settings for properties, views, and custom reports.
- Administrator: Full control, including user management and account settings.
Tip: Assign roles based on the userโs responsibilities to avoid unnecessary access to sensitive data.
9. Click โAddโ

After reviewing the details, click the blue Add button in the bottom right corner to finalise the process.
What Happens Next?
- The user will receive an invitation email to access the account.
- They must accept the invitation to gain access.
- You can monitor the status of the userโs invitation under the Account Access Management section, where pending invitations will appear.
By following these 9 simple steps, you can efficiently add users to your Google Analytics account, ensuring they have the correct access level to perform their tasks while safeguarding your data.