UK-Based SEO Agency With a Twist

Cornerstone Roofing partnered with us in January 2024 to establish a strong online presence and drive business growth. We provided a comprehensive digital solution that included website development, SEO services, content creation, and Customer Relationship Management (CRM) system implementation.

Services Provided

• Website Development: We designed and built a fully optimised website for Cornerstone Roofing. The website was crafted to be user-friendly, fast, and fully responsive across devices, ensuring a seamless experience for visitors. The design focused on clear navigation and effective call-to-action elements to maximise user engagement and conversion rates.
• SEO Optimisation: Following the launch of the new website, we implemented a robust SEO strategy to improve search engine visibility. This included on-page optimisation, keyword research, and off-page strategies to improve domain authority.
• Content Strategy: To further boost Cornerstone Roofing’s presence and authority online, we initiated a content strategy focused on creating high-quality, SEO-optimised blog posts. These posts targeted specific keywords relevant to the roofing industry and were designed to attract organic traffic and provide valuable information to potential customers.
• CRM Services: Understanding the importance of customer relationship management, we developed and optimised a CRM system tailored to Cornerstone Roofing’s needs. Our CRM services help streamline their processes, improve customer interactions, and ultimately drive business growth. The system we implemented enables Cornerstone Roofing to manage customer inquiries more efficiently, track interactions, and nurture leads more effectively.

Impact and Results

The combination of these services has led to significant improvements in Cornerstone Roofing’s online performance and customer management:

• Upward Trends in Traffic and Keyword Rankings: From the moment the new website was launched, Cornerstone Roofing saw a steady increase in traffic and keyword rankings. The SEO efforts, including the introduction of optimised blog content, have contributed to this upward trend. The average keyword position improved from 65.12 to 12.75 by August 2024, with the website consistently moving up in search engine results pages (SERPs).
  • The graphs show a consistent rise in keyword rankings from March to August 2024, demonstrating the effectiveness of the ongoing SEO and content strategies.
• Growth in Organic Keywords: The number of keywords for which Cornerstone Roofing ranks organically has grown from a minimal count to 28 by August 2024. This growth reflects the success of our content and SEO strategies in expanding the site’s visibility for a broader range of search queries.
  • The organic keywords graph highlights a sharp increase starting in April 2024, correlating with the implementation of SEO-optimised blog content.
• Enhanced Customer Relationships through CRM: With the implementation of our CRM system, Cornerstone Roofing has been able to manage customer interactions more effectively. The CRM system has streamlined their processes, allowing them to respond to inquiries more quickly, track customer interactions, and maintain stronger relationships with their clients. This has not only improved customer satisfaction but also contributed to increased repeat business and referrals.

Conclusion

Our comprehensive digital solution for Cornerstone Roofing, encompassing conversion optimisation, SEO and CRM services, has driven significant improvements in their online presence and customer management capabilities. The upward trends in traffic, keyword rankings, and organic keywords are clear indicators of the success of our strategies. Cornerstone Roofing is now well-positioned in their market, attracting more customers and building stronger, lasting relationships with them through enhanced CRM capabilities.